In 1958, the first AdAsia was initiated by President Hideo Yoshida of Denstu Inc. and was held in Tokyo, Japan. Now it is held & hosted in turn by member countries in Asia under the auspices of Asian Federation of Advertising Associations (AFAA).
AdAsia is Asia’s largest marketing and advertising forum, bringing together over 1,200 professionals to learn from industry leaders and engage in thought-provoking sessions.
The theme is decided by the host country based on the current interest of the Marcom community.
Event Highlights



About Afaa
AFAA is the leading association among communication bodies in Asia representing Advertising, Marketing and Media. It was formally founded 20 years after the idea was sown in 1958 when the first AdAsia was held in Tokyo. However, it was only registered as a Society in Kuala Lumpur, Malaysia on 30th May 2017. AFAA today is truly a pan-Asian body that makes a difference to the industry through initiatives that have proven to be landmarks. It is particularly known for some marquee events.
Learn More About AFAA
Key Speakers

Who can attend?
Every Visionary in the Business of Communication
Join 400+ industry leaders, executives and media professionals at AdAsia 2025 to explore cutting-edge innovations and AI-driven marketing insights. Be part of shaping the future of advertising through impactful dialogue and visionary thinking.
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Secure Your Spot at AdAsia 2025
*Entitled to all three days of conference, delegate kit, all lunches and dinners
**Entitled to all the three days of conference, delegate kits and lunches only
Have 10 or more delegates from the same country or territory?
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