Time
Content
2.00 p.m. onwards
Delegate kits and badges can be collected from the Shangri-La Hotel
6.00 p.m.
Welcome Networking Reception and Dinner at Grand Ballroom, Valley Wing Level 2, Shangri-La, Beijing
Time
Content
Speaker
The 32nd China International Advertising Festival· 34th AdAsia Beijing 2025 Opening Ceremony
08:35-08:45
Warm-up Videos (CIAF 2025 Promo & Haidian District Promo)
08:45-08:53
Opening Show: Group Dance "Splendid China"
Dance Academy, Minzu University of
China
China
08:53-09:00
Opening Videos (Haidian Promo & CIAF Highlights)
09:00-09:05
Opening and Introduction of Guests
Zhang Guohua,
President, CAA, VP, IAA
(Host of the Opening Ceremony)
President, CAA, VP, IAA
(Host of the Opening Ceremony)
09:05-09:10
Address by the leadership
Leader from State Administration for Market Regulation (SAMR)
09:10-09:15
Address by the leadership
Leader from Beijing Municipal People's Government
09:15-09:20
Asian Federation of Advertising Associations (AFAA) Chairman Address
Srinivasan K Swamy,
Chairman, AFAA
Executive Group Chairman
R K SWAMY Ltd, India
Chairman, AFAA
Executive Group Chairman
R K SWAMY Ltd, India
09:20-09:25
International Advertising Association (IAA) Chairman Felicitation
Fredrik Borestrom,
Chairman and World President, IAA, LinkedIn, UK
Chairman and World President, IAA, LinkedIn, UK
09:25-09:30
Policy Release
Gao Niandong,
Director, Beijing Municipal Administration for Market Regulation
Director, Beijing Municipal Administration for Market Regulation
09:30-09:40
Promotion of high-quality resources in Haidian District
Leader from Haidian District People's Government
Main Forum (Morning Session)
主论坛主持人：央视网主持人 黄鹤
09:40-09:55
Keynote speech
General Manager's Office of China Media Group (CMG)
09:55-10:15
The Fluid Brand - Agility in an AI driven World
Chris Reitermann
President of WPP China and CEO Ogilvy for APAC & Greater China
President of WPP China and CEO Ogilvy for APAC & Greater China
10:15-10:30
AI Empowering the New Ecosystem of Brand Omni-Channel Marketing Operations
Helen Luan, Corporate Vice President of Tencent
10:30-10:45
More Creation, More Possibilities
Wang Meiyan, Chief Brand Officer of Haier Group
10:45-11:00
Navigate with AI, Explore New Marketing Frontiers
Zhifa Huang Operations Leader of Industry and Client, Direct-To-Client Business Ocean Engine
11:00-11:15
Creativity Unleashed, Infinite Innovations
Liu Lin, General Manager of Commercial R&D and Head of Commercial AIGC, Baidu
11:15-11:30
Xiaohongshu Seeding: Connecting with Real People
Xuan Shuang, General Manager of the Creator Marketing and Business Services Group, Xiaohongshu
12:00-13:00
Lunch
Main Forum (Afternoon Session)
13:30-13:45
Leading for Impact: The CEO’s Role in an AI-Driven Era
Neeraj Pratap Sangani, Director & CEO,
Hansa Customer Equity Pvt Ltd
Hansa Customer Equity Pvt Ltd
13:45-14:00
AI, attitudes and young people
Leo Li, VP of NetEase Media
14:00-14:15
Tech Reshapes Brand Marketing in the Smart Era
Benny Chen, Professional Partner of Focus Media
14:15-14:30
Keynote speech
Kuaishou Magnetic Engine
14:30-14:45
In the AI+ Era, MIGU Reshapes the New Ecosystem of Sports Marketing
Hongru Wang, Head of Advertising, Business Development Center, MIGU
14:45-15:00
Consensus · Empathy · Resonance
Kaihang Wang (Philip),General Manager of iQIYI Advertising Strategy
15:00-15:15
From Isolation to Integration: Growth Driven by All-Scenario AI
Yang General Manager of Marketing & Operation,Petal Ads
15:15-15:30
Artificial Intelligence Completion Plan
Max Li, CCO, Yindu Ogilvy
15:30-15:45
Trending with Youth, Leading the Growth
Kent Yang, Head of National Planning, Bilibili Marketing Center
15:45-16:00
At Phoenix, Be Seen by the World
Cindy Chen, General Manager of Brand Center, Phoenix New Media
16:00-16:15
AI Leads the New Social Challenge of Information Equity
Fang Tingyi, North China Strategy General Manager for Weibo Marketing, Weibo
16:15-16:30
Technology Reconstructing Advertising Experience's Hyperdimensional Touchpoints
Kelly Li Vice President, BITONE CEO Beijing New Interactive Digital Technology Co.,Ltd
16:30-16:45
From Data to Strategy: A Tech-Driven Methodology for Emerging Market Brands
Deng Xinyu, Founding Partner & CEO of Shangpu Consulting Group
18:30 onwards
Networking Reception & Dinner at Shangri-la Hotel Beijing
Time
Content
Speaker
09.30 a.m.
Agentic AI: Future is now
Tuomas Peltoniemi,
Managing Director, Design and Digital Products, Accenture Song, Singapore
Managing Director, Design and Digital Products, Accenture Song, Singapore
09.55 a.m.
Building the AI-First Agency: Road from GenAI to AGI
Surya Kotha,
CEO, 4sightAI, USA
CEO, 4sightAI, USA
10.20 a.m.
AFAA Special Session
Awards Ceremony
Presenting Leaders of Delegation from various Countries/Territories
Awards Ceremony
Presenting Leaders of Delegation from various Countries/Territories
10.40 a.m.
AI Agents in Advertising: From Conversations to Conversions
Irzan Raditya, CEO & Co-Founder Kata.ai, Jakarta
11.05 a.m.
From Ad to Pay: How AI-Driven Payments Are Redefining Customer Experience and Advertising Daniel Chatelain,Partner, Bridge2, Silicon Valley, CA
Daniel Chatelain,
Partner, Bridge2, Silicon Valley, CA
Partner, Bridge2, Silicon Valley, CA
11.25 a.m.
Human Craft Meets AI: Dentsu’s Creative Thinking Model
Takuma Kawada,
Creative Director, CX Creative Center,
DENTSU INC., Japan
Creative Director, CX Creative Center,
DENTSU INC., Japan
11.50 a.m.
From AI to AX : Design experience beyond technology.
David Seunglok Baik,
CEO, CJ Mezzomedia, Seoul
CEO, CJ Mezzomedia, Seoul
12.15 p.m.
Lunch
01.30 p.m.
Fake versus Real: AI, coffee and three paradoxes for the future of marketing
Sandeep Joseph,
CEO and co-founder,
Ampersand Advisory, Filmmaker, Malaysia
CEO and co-founder,
Ampersand Advisory, Filmmaker, Malaysia
01.55 p.m.
Strong Brands, Strong Growth: Winning Sirius Wang the AI Era with AI
Sirius WangManaging Director, Product & Operations, KANTAR Greater China
02.20 p.m.
MOGO® IS THE NEW LOGO – the power of the Musical Logo in the Digital Age!
Rajeev Raja,
Founder and Soundsmith,BrandMusiq, India
Founder and Soundsmith,BrandMusiq, India
02.45 p.m.
Creative Impact: Consistency vs Chaos vs Speed
Ed Pank
SVP LIONS, APAC
SVP LIONS, APAC
03.10 p.m.
A. DigiAsia 2026 Preview
B. AdAsia 2027 Preview
B. AdAsia 2027 Preview
- Robin Lu | TAAA, Chairman
Yves Huang | DigiAsia 2026 Committee, CEO - Ramesh Narayan Chairman,
Advertising Council of India
03.30 p.m.
The Techno-humanist Approach: Human-Centric Innovation in the Age of AI Avatars
Aleksei Parfun,
Vice President, co-chair of RACA AI Committee, RACA, Moscow
Vice President, co-chair of RACA AI Committee, RACA, Moscow
03.55 p.m.
From Metrics To Meanings, Humanizing Intelligence
Bass Chen,
Strategy and GAI Solution Lead,
dentsu Taiwan
Strategy and GAI Solution Lead,
dentsu Taiwan
04.20 p.m.
Changemakers for Good Awards & Presentation
A. Innovation
B. Government Initiatives
C. Advertising
D. Industry Leader
A. Innovation
B. Government Initiatives
C. Advertising
D. Industry Leader
04.45 p.m.
Social-First × Intelligence-Driven - Scaling "Content Seeding" into a Global Growth Engine
Wang Bin,
Head of Operations at INLY International,
INLY Media Co., Ltd
Head of Operations at INLY International,
INLY Media Co., Ltd
05.00 p.m.
End of Day Two
06.30 p.m
India Night Entertainment and Dinner at Shangri-la Hotel, Beijing
Time
Content
Speaker
09.30 a.m.
Lost in numbers
Ivan Hadywibowo,
Founder & CEO, Future Creative Network, Jakarta
Founder & CEO, Future Creative Network, Jakarta
09.55 a.m.
Artificial intelligence and AI agents as a true magic toolbox of a modern marketing specialist: The experience and cases from Russian Advertising market
Sergey Efimov,
CEO of Resolution, co-chair of RACA AdTech Committee, RACA, Moscow
CEO of Resolution, co-chair of RACA AdTech Committee, RACA, Moscow
10.20 a.m.
Billion dollar hole: using AI to make expensive advertising effective
Rajan Raghavan,
CEO, The Fabric, Sunnyvale, CA, USA
CEO, The Fabric, Sunnyvale, CA, USA
10.45 a.m.
AI Innovative Vision for Digital Marketing Creative
CH Wu,
VP of Technology, cacaFly, Taiwan
VP of Technology, cacaFly, Taiwan
11.15 a.m.
Survival Code in the AI Era: Explosive Growth Between the Giants
Steven Zhao,
Founder & CEO, PixelBloom (AiPPT.com)
Founder & CEO, PixelBloom (AiPPT.com)
11.30 a.m.
Generative AI for Communications Design
Helen Bentley
Partner, Studio + UK&I,
Ernst & Young Ltd, London
Partner, Studio + UK&I,
Ernst & Young Ltd, London
11.55 a.m.
Closing ceremony and handing over the gavel to India
12.10 p.m.
Close/Lunch
PS: This agenda is subject to changes based on exigencies.
PS: Special tour on the afternoon of 26th October for International Delegates:
Discovering Haiden: Exclusive Summer Palace Tour.