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Agenda

theme:AI²-Advertising Innovations and Artificial Intelligence

Time
Content
2.00 p.m. onwards
Delegate kits and badges can be collected from the Shangri-La Hotel
6.00 p.m.
Welcome Networking Reception and Dinner at Grand Ballroom, Valley Wing Level 2, Shangri-La, Beijing
Time
Content
Speaker
The 32nd China International Advertising Festival· 34th AdAsia Beijing 2025 Opening Ceremony
08:55-09:00
Opening Show
09:00-09:05
Opening and Introduction of Guests
Zhang Guohua,
President, CAA, VP, IAA
(Host of the Opening Ceremony)
09:05-09:10
Address by the leadership
Leader from Beijing Municipal People's Government
09:10-09:15
Address by the leadership
Leader from State Administration for Market Regulation (SAMR)
09:15-09:20
Asian Federation of Advertising Associations (AFAA) Chairman Address
Srinivasan K Swamy,
Chairman, AFAA
Executive Group Chairman
R K SWAMY Ltd, India
09:20-09:25
International Advertising Association (IAA) Chairman Felicitation
Fredrik Borestrom,
Chairman and World President, IAA, LinkedIn, UK
09:25-09:40
Promotion of high-quality resources in Haidian District
Leader from Haidian District People's Government
09:40-10:00
Signing ceremony of major projects in Haidian District
Main Forum (Morning Session)
10:00-10:15
A New Engine for Brand Globalization - Technological Upgrade of CCTV's International Brand Communication
General Manager's Office of China Media Group (CMG)
10:15-10:35
Keynote speech
Cindy Rose*
CEO, WPP
10:35-10:50
Omni-Dimensional Intelligent Connection - How AI Large Models Reshape the Path of Brand Growth
Luan Na, Vice President of Tencent
10:50-11:05
From Product Globalization to Ecosystem Globalization - Technological International Breakthrough of Brands
Wang Meiyan, Chief Brand Officer of Haier Group
11:05-11:20
Keynote Speech - TBC
Langjiu / BYD / JooMoo - TBC
11:20-11:35
Development Trends in Content Marketing
Leo Li, VP of NetEase Media
11:35-11:50
Tech Reshapes Brand Marketing in the Smart Era
Benny Chen, Professional Partner of Focus Media
11:50-12:05
Keynote speech
China Mobile Migu
12:05-13:00
Lunch
Main Forum (Afternoon Session)
13:30-13:45
TBD
Neeraj Pratap Sangani, Director & CEO,
Hansa Customer Equity Pvt Ltd
13:45-14:00
AI × Influencer Ecosystem Reshapes the Brand Growth Marketing Model
Kuaishou Magnetic Engine
14:00-14:15
Dual Engine Driven by 5G + AI: Migu's Full-Scenario Layout Reshapes the New Ecosystem of Sports Marketing
Wang Hongru, Advertising Director of Business Development Center, China Mobile Migu
14:15-14:30
How AI Drives the Leap of Intelligent Brand Marketing
Liu Lin, General Manager of Commercial R&D and Head of Commercial AIGC, Baidu
14:30-14:45
Keynote speech
Xiaohongshu
14:45-15:00
AI-Driven Growth and New Paradigm for Breakthrough in Brand-Effectiveness Synergy
Ocean Engine
15:00-15:15
Long Video Globalization Empowers the International Commercialization of Chinese Trend Content
Wang Kaihang, General Manager of Advertising Strategy and Marketing, iQIYI
15:15-15:30
Contextual Effectiveness: Activating New Marketing Energy
Yang, Director of Huawei Consumer Cloud Service Advertising Integrated Operations Department, Petal Ads
15:30-15:45
Technology Reconstructs Global Brands' Youth-Oriented Communication
Lai Yuan, General Manager of Marketing Center, Bilibili
15:45-16:00
At Phoenix, Be Seen by the World
Cindy Chen, General Manager of Brand Center, Phoenix New Media
16:00-16:15
AI Leads the New Social Challenge of Information Equity
Fang Tingyi, North China Strategy General Manager for Weibo Marketing, Weibo
16:15-16:30
AI Large Models Reshape the New Paradigm of Global E-Commerce Advertising
Alimama of Taotian Group
16:30-16:45
Technology Reconstructing Advertising Experience's Hyperdimensional Touchpoints
Kelly Li, Senior Vice President of CIG, BITONE CEO
16:45-17:00
From Data to Strategy: A Tech-Driven Methodology for Emerging Market Brands
Deng Xinyu, Founding Partner & CEO of Shangpu Consulting Group
18:00 onwards
Networking Reception & Dinner
Time
Content
Speaker
09.30 a.m.
Agentic AI: Future is now
Tuomas Peltoniemi,
Managing Director, Design and Digital Products, Accenture Song, Singapore
09.55 a.m.
Building the AI-First Agency: Turning Agency IP into Living Intelligence.
Surya Kotha,
CEO, 4sightAI, USA
10.20 a.m.
AFAA Special Session
Awards Ceremony
Presenting Leaders of Delegation from various Countries/Territories
10.40 a.m.
AI Agents in Advertising: From Conversations to Conversions
Irzan Raditya,
CEO & Co-Founder Kata.ai, Jakarta
11.05 a.m.
MOGO® IS THE NEW LOGO – the power of the Musical Logo in the Digital Age!
Rajeev Raja,
Founder and Soundsmith, BrandMusiq, India
11.25 a.m.
Human Craft Meets AI: Dentsu’s Creative Thinking Model
Takuma Kawada,
Creative Director, CX Creative Center,
DENTSU INC., Japan
11.50 a.m.
From AI to AX : Design experience beyond technology.
David Seunglok Baik,
CEO, CJ Mezzomedia, Seoul
12.15 p.m.
Lunch
01.30 p.m.
Fake versus Real: AI, coffee and three paradoxes for the future of marketing
Sandeep Joseph,
CEO and co-founder,
Ampersand Advisory, Filmmaker, Malaysia
1.55 p.m.
Strong Brands, Strong Growth: Winning the AI Era with AI
Doreen Wang
Kantar Greater China CEO,
Global Chair of Kantar Brandz
02.20 p.m.
From Ad to Pay: How AI-Driven Payments Are Redefining Customer Experience and Advertising
Daniel Chatelain,
Partner, Bridge2, Silicon Valley, CA
02.45 p.m.
Creative Impact: Consistency vs Chaos vs Speed
Ed Pank
SVP LIONS, APAC
03.10 p.m.
A. DigiAsia 2026 Preview


B. AdAsia 2027 Preview
  • Robin Lu | TAAA, Chairman
    Yves Huang | DigiAsia 2026 Committee, CEO
  • Jaideep Gandhi,
    Nominee of Advertising Council of India and Founder, Another Idea, India
03.30 p.m.
The Techno-humanist Approach: Human-Centric Innovation in the Age of AI Avatars
Aleksei Parfun,
Vice President, co-chair of RACA AI Committee, RACA, Moscow
03.55 p.m.
From Metrics To Meanings, Humanizing Intelligence
Bass Chen,
Strategy and GAI Solution Lead,
dentsu Taiwan
04.20 p.m.
Changemakers for Good Awards & Presentation
A. 04.20 p.m. – Innovation
B. 04.30 p.m. – Government Initiatives
C. 04.40 p.m. – Advertising
D. 04.50 p.m. – Industry Leader
 
05.00 p.m.
End of Day Two
06.00 p.m
India Night Entertainment and Dinner
Time
Content
Speaker
09.30 a.m.
TBD
Ivan Hadywibowo,
Founder & CEO, Future Creative Network, Jakarta
09.55 a.m.
Artificial intelligence and AI agents as a true magic toolbox of a modern marketing specialist: The experience and cases from Russian Advertising market
Sergey Efimov,
CEO of Resolution, co-chair of RACA AdTech Committee, RACA, Moscow
10.20 a.m.
Billion dollar hole: using AI to make expensive advertising effective
Rajan Raghavan,
CEO, The Fabric, Sunnyvale, CA, USA
10.45 a.m.
AI Innovative Vision for Digital Marketing Creative
CH Wu,
VP of Technology, cacaFly, Taiwan
11.15 a.m.
Survival Code in the AI Era: Explosive Growth Between the Giants
Steven Zhao,
Founder & CEO, PixelBloom (AiPPT.com)
11.30 a.m.
Generative AI for Communications Design
Helen Bentley
Partner, Studio + UK&I,
Ernst & Young Ltd, London
11.55 a.m.
Closing ceremony and handing over the gavel to India
12.10 p.m.
Close/Lunch

PS: This is a tentative programme and is subject to change. Names of speakers and topics are subject to further confirmation.
*Tentative, invited.