Benny Chen , an experienced marketing expert, has in-depth research and insights in the fields of business analytics, marketing strategies ,consumer research, and media studies etc. He has served over 200 international and domestic renowned brands. With his deep understanding of technology, he has pioneered multiple industry breakthroughs—most notably by spearheading an online performance attribution solution for offline advertising effects, which effectively addressed the long-standing challenges of tracking, measuring, and evaluating on traditional advertising performance. His work has established a new model of synergy between traditional advertising branding and performance in traditional advertising.
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