Entered the consulting industry in 2008 and has been deeply engaged in the research of national macroeconomics and industrial policies for 17 years. Proficient in using policy transmission models to quantify the impact of policies on industries, and in recent years, has integrated consumer data insights to track consumer behaviors and population preferences for identifying market opportunities.
As a senior expert, he integrates macroeconomic policies, consumer modeling and social big data, focuses on multi-dimensional mining of consumer data, and provides growth strategies for industries such as catering, food and beverages. He has served well-known brands including Yili and Arawana, helping them identify category development trajectories and consumer changes.
Skilled in transforming complex information into actionable strategies, he promotes corporate product innovation and brand positioning optimization, so as to achieve the maximization of brand and product efficiency driven by data and realize sustainable development.
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