With over 20 years of digital marketing experience, held various positions in technical development, media buying, and strategic planning across Taipei, Shanghai, and Beijing, witnessing and participating in the industry's evolution from Web1.0 to Web3.0.
Specializes in brand strategy, user relationships, interactive creativity, and community management. Currently serving as a Strategy and GAI Solution Lead at dentsu Taiwan, dedicated to leveraging cutting-edge technologies to create sustainable growth momentum for brands.
Client portfolio includes renowned brands such as Coca-Cola, KFC, Master Kong, Huawei Mobile, CITIC Bank, Korean Ginseng Corporation, and Uniqlo.
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