Profile
With over 20 years of digital marketing experience, held various positions in technical development, media buying, and strategic planning across Taipei, Shanghai, and Beijing, witnessing and participating in the industry's evolution from Web1.0 to Web3.0.
Specializes in brand strategy, user relationships, interactive creativity, and community management. Currently serving as a Strategy and GAI Solution Lead at dentsu Taiwan, dedicated to leveraging cutting-edge technologies to create sustainable growth momentum for brands.
Client portfolio includes renowned brands such as Coca-Cola, KFC, Master Kong, Huawei Mobile, CITIC Bank, Korean Ginseng Corporation, and Uniqlo.
Synopsis of the Presentation
Topic: From Metrics To Meanings, Humanizing Intelligence
‘From Metrics to Meanings: Humanizing Intelligence’ explores how AI is reshaping consumer research by moving beyond static metrics into more dynamic understanding. Traditional surveys provide structured data, but often struggle to capture the complexity of consumer behavior. With advances in AI, we can now simulate scenarios, test ideas rapidly, and generate insights that go beyond the limits of conventional methods. The People Model from Dentsu shows how AI can be used to model and reflect patterns of human behavior across diverse populations. The aim is not to replace traditional research, but to extend it—making it faster, more flexible, and more adaptable to the pace of change. By shifting from metrics to meanings, we can uncover broader perspectives, explore new possibilities, and design strategies grounded in a more complete view of how people interact with brands and society.
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