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Daniel Chatelain

Partner, Bridge2

Profile

Daniel is a fintech strategist and global connector with decades of experience at the intersection of banking, payments, and emerging technologies. He founded and currently manages The BayPay Forum, one of the largest networks of commerce and fintech executives, with over 17,000 professionals worldwide.

His career includes leadership roles at Lagardère and Airbus Industries, as well as CEO and COO positions in sectors from telecom to interactive media. A frequent advisor and mentor at 500 Startups, Plug and Play, and Berkeley Venture Capital Group, Daniel helps companies anticipate trends and build growth ecosystems in the financial services industry. Daniel is a partner at Bridge2, helping foreign companies enter the US market through Silicon Valley.

Synopsis

Topic: From Ad to Pay: How AI-Driven Payments Are Redefining Customer Experience and Advertising

AI, payments, and advertising are converging to create seamless, personalized commerce experiences. This session explores how real-time personalization, embedded payments, and predictive advertising are reshaping consumer journeys. With Asia leading innovation, we’ll uncover opportunities, challenges, and future trends driving the next generation of frictionless commerce.

The worlds of advertising, payments, and artificial intelligence are colliding, creating a new era of frictionless commerce. Consumers today expect experiences that are not only seamless but also deeply personalized—ads that understand their intent, offers that feel relevant, and payments that happen instantly without effort. This convergence is reshaping the customer journey from discovery to purchase.

Artificial intelligence powers predictive insights, personalized content, and real-time optimization, making advertising smarter and more effective. Payments, once a final step, are now fully embedded into digital ecosystems, enabling one-click purchases, social commerce, and new monetization models. When these forces combine, every touchpoint becomes a potential conversion moment—where engagement, trust, and transaction happen in a single flow.


Asia is leading the way: from Alipay’s AI-powered loyalty programs to TikTok Shop’s blend of entertainment, advertising, and instant checkout. Globally, giants like Amazon and Starbucks demonstrate how integrated ecosystems drive loyalty and revenue.


This presentation explores the opportunities and challenges of convergence, including hyper-personalization, predictive commerce, privacy, and ethical AI. By connecting AI, payments, and advertising into one loop, brands can unlock unprecedented growth and redefine how consumers experience commerce. The future belongs to those who make it seamless, invisible, and human.

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