Profile
- Ph.D. in Advertising / Chung Ang University.
- Current CEO of CJ Mezze Media(Media Rep.) / DXE(MKT Company)
- Former CEO of Dmajor
- Former Global Digital Campaign Director at Cheil World Wide
- Former Account Executive at Daehong Communications.
Writings : Advertising Management, Data Driven Marketing 101, The Power of Data That Transforms Marketing
Synopsis
Topic: From AI to AX: Design experience beyond technology.
AI has exploded onto the scene, transforming industries faster than ever before. Even in advertising and marketing—long valued for human creativity and intuition—AI is reshaping the field and quickly taking over roles once reserved for people.
Today, mastering AI gives companies a competitive edge. But tomorrow, the real game-changer will be AX: the AI Experience. The future advantage won’t come from simply applying technology, but from creating AX that connects meaningfully with advertisers, agencies, and consumers alike. Yet, the greatest barrier isn’t technology—it’s resistance from people and organizations. AI becomes AX only when embraced and put to work. In the end, the true key to AX lies in collaboration and synergy between advanced AI and humans.
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