Doreen Wang is a globally recognized expert in branding research and consulting. As Global Chair of Kantar BrandZ, Doreen led an international team of 1000 colleagues, successfully built and launched Kantar BrandZ Most Valuable Brands in over 20 countries. Kantar BrandZ is now the world’s largest and most authoritative brand valuation platform and the north star of branding investment in the financial market. Doreen is now leading Kantar Greater China business of 900 researchers and consultants to shape brands of tomorrow by better understanding people everywhere.
For the past 20 years, Doreen provides outstanding branding research and strategic consultancy services to top global companies and fast-rising Chinese companies, including ABInbev, Burberry, Cathay Pacific Airways, Google, Haier, Huawei, InterContinental Hotels Group, Microsoft, etc.
Doreen traveled to 23 countries every year as plenary speaker on prestigious forums including the UK House of Commons, Bloomberg News, NASDAQ, London Stock Exchange, Wall Street Journal, Columbia Business School, Yale, and Cambridge etc.
Doreen’s book “Branding in Digital Era” published in 2020 was recognized by JD.com as one of the top selling branding books in China. Doreen was named by Campaign as ’20 Women to Watch in Greater China” in 2021 to appreciate her significant contribution in the marketing and communications industry. In 2023, she was named to Fortune China’s Most Powerful Women 2023 Future Star. In addition, she was invited to write a testimonial for a new book by Sally Helgesen, a globally renowned expert on female leadership and bestselling author of The New York Times.
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