Irzan Raditya

Profile

Irzan Raditya is a prodigious Indonesian entrepreneur, technology enthusiast, and AI visionary. Irzan was born in Jakarta, Indonesia, and displayed a keen interest in technology and computers from a young age. He graduated from the HTW Berlin, Germany with a degree in Computer Science in 2012. Before starting his own venture, Irzan had a professional background in software engineering and product management in various European tech companies such as Zalando, Rocket Internet, and Takeaway.com.

Irzan’s first foray into entrepreneurship began in 2015 with the establishment of his startup, YesBoss. YesBoss was a text-based virtual personal assistant, utilizing AI to perform tasks for users. Despite the initial success, YesBoss pivoted in 2016 to become Kata.ai, a leading AI-powered conversational platform in Indonesia.

Under Irzan’s leadership, Kata.ai focuses on natural language processing (NLP) and Artificial Intelligence (AI) to provide businesses with advanced and localized chatbot solutions, enabling them to automate customer engagement processes. Kata.ai has partnered with over 250+ prominent enterprise customers in Indonesia to create tailored AI-powered chatbots, fostering more personalized interactions with customers. Kata.ai has processed more than 3 billion conversations to date and helped its customers to reduce operating costs by up to 70% and increase their conversion rate by 3x.

In addition to his role at Kata.ai, Irzan is a respected speaker and thought leader in AI, LLM, and the Indonesian tech ecosystem. He is dedicated to promoting and improving AI adoption across various industries in Indonesia and Southeast Asia. His mission is to bridge the gap between technology and human interaction, enhancing customer experiences while driving business growth.

Synopsis of the Presentation

Topic: AI Agents in Advertising: From Conversations to Conversions

In today’s digital-first landscape, customer engagement is no longer about broadcasting messages, but about building meaningful conversations that drive measurable business results. With the rapid evolution of AI Agents, brands can now transform advertising from one-way communication into two-way, hyper-personalized interactions seamlessly guiding customers from initial interest to actual conversion.

According to Meta Inc., messaging platforms like WhatsApp boasting a 98% open rate, have emerged as the most effective channels compared to legacy touchpoints such as SMS, email, or apps. Businesses leveraging AI-powered WhatsApp campaigns have reported an average increase of 62% in leads generated, with conversion rates outperforming other channels (+53% versus SMS, +61% versus email, and +87% versus apps).

Beyond acquisition, AI Agents also help address retention challenges, reducing customer churn from 64% to 51%, while driving 54% productivity gains. Marketers further benefit from measurable ROI improvements, with an average +61% uplift in return on ad spend (ROAS) and a 22% increase in order value, underscoring how intelligent conversational engagement directly impacts the bottom line.

This session, led by Irzan Raditya, CEO of Kata.ai, will explore how AI Agents are redefining advertising strategies, turning conversations into conversions, and enabling brands to achieve sustainable growth in the era of digital customer experience.