Ivan Hadywibowo

Profile

Ivan Hadywibowo is a seasoned creative leader and entrepreneur, best known as the Founder and CEO of Flock Creative Network (FCN), one of Indonesia’s most dynamic independent creative tech ecosystems.

With over 20 years of experience in advertising across Singapore and Indonesia, Ivan has worked with top global agencies such as JWT, BBDO, McCann, and Batey, and later served as Chief Creative Officer at JWT Indonesia.

In 2016, he launched Flock, which rapidly gained recognition for its innovative campaigns for major brands in the country. Under his leadership, Flock evolved into FCN an integrated network spanning creative agencies, production houses, digital platforms, education, and venture capital.

Known for his sharp creative vision and empathetic, people-focused leadership, Ivan draws on personal entrepreneurial experience including ventures in F&B and retail and believes deeply in the power of passion, resilience, and cultural relevance. Originally from Semarang, Ivan’s non linear path from school dropout to award-winning creative director has shaped his belief that success is driven more by purpose and grit than credentials.
Today, he continues to push the boundaries of Indonesia’s creative industry while championing creative freedom, and business agility.

Synopsis of the Presentation

Topic: Lost in numbers.

They say 50% of advertising spend goes to waste, but we don’t know which half. Is it media buying? Online vs offline? Creative direction? The advertising industry has long been saturated with data, yet despite escalating costs in media, content production, and targeting, uncertainty still lingers about what truly drives results. Artificial intelligence is beginning to change that equation, moving us from guesswork to precision by enabling real-time optimization of media allocation, audience targeting, and creative testing. With AI, personalization can happen at scale, transforming generic campaigns into individualized experiences that resonate more deeply with consumers. But while the potential is enormous, so are the questions: when AI makes decisions, who is accountable? How do we balance automation with creativity? What safeguards do we need for privacy, trust, and fairness? The future of advertising is not AI versus humans, but humans and AI working together, where data-driven insights amplify rather than diminish creative vision. With AI, we have a better chance to know which half works and make every dollar count.