Profile
Max Li is from Taiwan and has over 16 years of experience in brand building, team management, and creative solutions. He has worked at Global 4A agencies and local agencies including JWT, Leo Burnett, Isobar, and BlueFocus Group, equipping him with perspectives covering the Chinese mainland, Hong Kong, Macao and Taiwan regions as well as an international outlook.
His cooperative brands include Huawei, Porsche, VOLVO, Volkswagen, McDonald's, Coca-Cola, etc. He has won awards such as New York Festival, One Show, Effie, ADFEST, Campaign Asia, London International Awards, ROI Festival, Longxi Awards, Times Advertising Awards, and Great Wall Awards.
As Chief Creative Officer, he established a creative system, promoted the group's transformation and business expansion, and helped the group win honors like "Annual Creative Agency". He excels in integrating strategies, data and technology with a full-link mindset, providing effective solutions to drive brand growth.
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