Neeraj Pratap Sangani is a distinguished CXM and marketing strategist with over three decades of executive leadership in business consulting, brand building, strategic marketing, and digital transformation. As Chief Executive Officer of Hansa Cequity, India's foremost connected customer experience (CX) service provider, he spearheads the organization's strategic vision and operational excellence in delivering transformative business outcomes.
Neeraj's strategic vision in the artificial intelligence landscape transcends conventional applications, positioning AI as "the new electricity" of the modern business economy. His executive leadership has been instrumental in scaling AI initiatives from pilot projects to early-stage enterprise-wide deployments that reshape customer journeys across varied industry verticals.
Rather than viewing AI as merely a technological tool, Neeraj has pioneered an executive approach that integrates AI capabilities into the fabric of organizational strategy. He has successfully led complex Customer Experience Management (CXM) and Customer Relationship Management (CRM) transformations by leveraging AI to create adaptive, responsive, and personalized customer interactions at scale.
Neeraj's strategic vision encompasses building a future-proof organization where AI serves as a fundamental enabler for business growth rather than a separate technological initiative. By establishing strategic partnerships with institutions and technology providers, he ensures Hansa Cequity remains at the forefront of AI advancements while maintaining a pragmatic focus on measurable business outcomes.
Neeraj is an Alumni of UCLA Anderson School of Management. A certified Behavioural economist. A post graduate diploma holder in Human Rights. A writer, director, and actor.
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