Profile
Creator of the concept of MOGO ® or ‘musical logo’, Rajeev Raja conceived BrandMusiq as a full service sonic branding company in 2011. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was National Creative Director of the multinational ad agency DDB in India and is also known as one of India’s finest Jazz and Fusion flautists. This unique combination helps BrandMusiq merge brand understanding, consumer insight and musical expression in a manner that delivers tremendous value for clients.
BrandMusiq has gone on to create ‘MOGOs®’ for iconic Indian brands such as Asian Paints, Vistara, HDFC Bank, Zomato, Air India Express as well as several international brands including Mastercard, 7UP, Kraft Heinz, etc.
Synopsis
Topic: MOGO® IS THE NEW LOGO – the power of the Musical Logo in the Digital Age!
Creator of the concept of MOGO® or ‘musical logo’, Rajeev Raja conceived BrandMusiq as a full-service sonic branding company in 2011. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was National Creative Director of the multinational ad agency DDB in India and is also known as one of India’s finest Jazz and Fusion flautists. This unique combination helps BrandMusiq merge brand understanding, consumer insight and musical expression in a manner that delivers tremendous value to clients.
BrandMusiq has gone on to create ‘MOGOs®’ for iconic global brands such as Mastercard, 7UP, Kraft Heinz, etc., as well as several Blue Chip Indian brands, including Asian Paints, Vistara, HDFC Bank, Zomato, and Air India Express.
In his session, ‘MOGO® IS THE NEW LOGO – the power of the Musical Logo in the Digital Age’, Rajeev will share how a musical logo goes far beyond recall to become a powerful asset for brand identity in the digital age. He will explore how sound can create deeper emotional connections, enhance brand recognition across platforms, and play a central role in shaping the way consumers experience brands today.
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