Profile
Born in Moscow. Graduated from Lomonosov Moscow State University, Faculty of Journalism. Economics PhD.
Member of the RACA Council, co-chair of the RACA Adtech Committee. Member of the industrial council of the IThub educational college. Winner of the 'Media Manager of Russia' award in 2021.
Sergey has dedicated his entire professional life to the advertising business, where he has been working since 2008, spending most of this period working in advertising agencies.
He worked his way up from an assistant in the aquisitions department to the head of various divisions in advertising groups and holdings. He worked in four international advertising agencies, a local agency, and headed the advertising branch of 'Russian Post' in 2022-2023.
He joined OMD OM Group in 2017 as Group Account Director of the Resolution division, after which he created and headed the OMD MarTech division. In 2024, he became the CEO of the Resolution division.
Synopsis of the Presentation
Topic: Artificial intelligence and AI agents as a true magic toolbox of a modern marketing specialist: The experience and cases from Russian Advertising market
Artificial intelligence and neural networks have made a significant evolution over the last several years. While in 2017, way of thinking about AI was been evaluated as a newborn child, in 2025, AI has become an irreplaceable companion that helps to overcome a wide variety of needs of a modern marketer. The landscape of objectives that are already solved using AI agents grows rapidly. At the current state, we possess the possibilities of working with data analysis, Customer journey mapping, creative production, campaign management, digital targeting and software development using AI . These new ways of working transform the marketing process, build a new way of business development and redefine the HR practices in marketing-related businesses. Russian Advertising specialists have gained a unique experience of implementing both global and local AI tools into the marketing process, which could uncover new opportunities of working with AI to improve the efficiency of marketing, proven by case studies over the last two years.
Content plan
- The modern AI and neural nets landscape – global and local Russian AI engines and their portfolio, regulation policy.
- AI implementation scenarios – process optimization, software development and media analytics.
- AI implementation – audience study and prompt engineering.
- Generative AI – what can really be done and what cannot be done by AI.
- The influence of AI agents on HR strategy for marketing careers and company structure.
- The future of AI – what revolution of media are we looking forward to.
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