Surya Kotha

Profile

Surya Kotha, CEO of 4sightAI (USA), is a serial entrepreneur and technologist with over 30 years of experience leading digital transformation at SAP, Intel, Apple, KPMG, and global consulting firms. At 4sightAI, he spearheads enterprise AI roadmaps and Generative AI transformation initiatives, architecting LLM-powered applications that automate knowledge work, enhance client services, and deliver measurable ROI.

Beyond the enterprise, Surya and his team are engaged as knowledge partners for government agencies in India and globally, shaping AI strategies that combine business value with social impact. Among these initiatives is the development of India’s first Police LLM, alongside multiple co-pilots and GenAI frameworks across sectors such as fintech, health tech, and process management.

With a proven track record of innovation and execution, Surya is a trusted advisor for organizations looking to scale sustainably and thrive in the global AI transformation

Synopsis

Topic: Building the AI-First Agency: Turning Agency IP into Living Intelligence

Today’s agencies collect data, build insights, and execute campaigns largely through human capital. While effective, this model leaves intelligence scattered—trapped in slides, spreadsheets, and siloed expertise. In an AI-first future, that knowledge must no longer be static. It should become a living system that learns continuously, co- pilots daily work, and eventually drives autonomous services.

In this session, Surya Kotha, CEO of 4sightAI, USA, will outline how agencies can transform their workflows into compounding intelligence engines. Every brief, every strategy, every creative iteration, and every campaign result should feed into a private LLM fine-tuned on the agency’s unique IP, client history, and best practices. This model does not just store information—it asks questions, learns from SMEs across departments, validates outputs, and accelerates execution.

The result? Agencies shift from one-off campaigns to continuous, data-driven storytelling at speed and scale. Costs fall, accuracy improves, and human creativity is amplified rather than replaced. With the right private AI foundation, agencies can unlock the next era of advertising—where IP becomes intelligence, and intelligence powers growth.