Profile
Based in Singapore, Tuomas leads Accenture Song’s Design and Digital Products Practice for Southeast Asia. His team is creating the future of digital interfaces and digital products, leveraging Generative AI and Agentic AI solutions for clients across Southeast Asia.
Tuomas brings 25 years of experience spanning digital innovation, technology consulting, digital transformation, brand and marketing strategy, and digital products and services. Tuomas has lived and worked across three continents and has experience from some of the largest marketing agencies, leading Digital and Innovation as President, Asia for TBWA\ and EVP, Managing Director, APAC at R/GA. Tuomas is also a guest lecturer at MBA programs, and an industry commentator and speaker on topics spanning digital innovation, transformation, and marketing.
Synopsis of the Presentation
Topic: Agentic AI: Future is now
If traditional AI was all about automating repetitive tasks, Agentic AI is taking over decision making and actions from humans. Like virtual team members, AI agents are here to help us create impactful work and take care of actions so humans can focus on what humans do best: creativity and craft. This talk explores the rise of AI Agents in marketing, and how marketers can leverage them to drive scalable programs and tangible results. It looks at the evolution of AI, and the role Agentic AI already plays in the marketing landscape, and the key factors that make AI Agents so powerful
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