Mr. Zhang Guohua is the President of the China Advertising Association (CAA) and the Global Vice President of the International Advertising Association (IAA). Before CAA, he worked at the former State Administration for Industry and Commerce as Director General of Advertising Department.
Mr. Zhang, leading the teams of the Department and CAA, presided over the formulation, revision, and implementation of a number of advertising laws and regulations, promotes the advertising parks construction and industrial progress, gathers the industry communities for more exploration and innovation and made important contributions to the healthy and international development of the advertising industry in China.
With years of hard work, Mr. Zhang has deep feelings for the advertising industry, accumulates rich practical experience, and has in-depth researches and insights on how the industry could serve for the national economic and cultural strategy in China.
CAA, founded in 1983, is the largest advertising industry organization in China, having over 3000 members nationwide. Adhering to the concepts of "Serve for Industry Self-regulation, Serve for Industry Rights Protection, Serve for Industry Development", CAA is committed to helping its members to increase strength and value and contributing to the high-quality progress of the entire advertising industry.
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